One thing everyone can agree on, the Internet has changed marketing from being a push activity, to a pull. Internet users determine what they want to click on and read, so it can be daunting for companies to develop strategies that bring those wanted eyeballs to their site.
That's where resource information on your website comes in. Even if your potential customers aren't specifically looking for you when they initiate their search on Google, with the right attention to material that hits their hot buttons, you have an opportunity to bring in those new users to your site.
An example of that would be the work we do with ProVia, a manufacturer of entry doors, patio doors, storm doors, replacement windows, vinyl siding and manufactured stone veneer.
Along with detailed product information for folks making their product selections, the company also provides articles on common home remodeling topics that homeowners would find helpful.
For instance, when the company expanded with three new window lines: Endure, Aspect and ecoLite, it also added articles to aid homeowners in how to pick out the right windows for their home.
Articles tackle common questions homeowners might have when considering new windows for their homes, like how to determine your home needs new windows, tips for choosing the best replacement windows, choosing between various window styles, window glass selections that improve curb appeal, and picking the right windows for energy efficiency in your climate zone.
Providing tips and articles that help your customers make informed decisions builds your company's reputation as an expert in its industry and as one that is customer-friendly. Not to mention, these types of resources, a form of content marketing, also are great for improving your website's SEO.
For assistance with your content marketing initiatives, contact Pilot Fish at 877-799-9994 ext. 2102.
That's where resource information on your website comes in. Even if your potential customers aren't specifically looking for you when they initiate their search on Google, with the right attention to material that hits their hot buttons, you have an opportunity to bring in those new users to your site.
An example of that would be the work we do with ProVia, a manufacturer of entry doors, patio doors, storm doors, replacement windows, vinyl siding and manufactured stone veneer.
Along with detailed product information for folks making their product selections, the company also provides articles on common home remodeling topics that homeowners would find helpful.
For instance, when the company expanded with three new window lines: Endure, Aspect and ecoLite, it also added articles to aid homeowners in how to pick out the right windows for their home.
Articles tackle common questions homeowners might have when considering new windows for their homes, like how to determine your home needs new windows, tips for choosing the best replacement windows, choosing between various window styles, window glass selections that improve curb appeal, and picking the right windows for energy efficiency in your climate zone.
Providing tips and articles that help your customers make informed decisions builds your company's reputation as an expert in its industry and as one that is customer-friendly. Not to mention, these types of resources, a form of content marketing, also are great for improving your website's SEO.
For assistance with your content marketing initiatives, contact Pilot Fish at 877-799-9994 ext. 2102.